Beijing Women & Children’s Development Foundation has been running a print advertising campaign challenging women to learn more about the food being eaten by their children. Three print advertisements at first seem innocent. Upon closer inspection one discovers mines, nails, scorpions and other insects. “Do you really know about his food?”
The Dangerous Food campaign was developed at Shunya, Beijing, by executive creative director/copywriter Chu Ge, senior art director/illlustrator/retoucher HuangCheng, senior art director Yang Ge, senior copywriter Wang YueBing, photographer Lu CangHai.