Cupid Condom Savings of a Lifetime

Cupid Rubber Ltd, a company based in Mumbai, India, promoted the benefits of their condoms in terms of savings from not raising a child in this award-winning outdoor advertisement. “Savings” shows the Super Saver pack in the context of prices (rupees) associated with everything from a pacifier through to a computer, college scooty, holidays and education. The ad won a Silver Outdoor Lion at Cannes International Advertising Festival, along with gold Abbys in the Print and Out of Home categories at GoaFest.

Cupid Condoms Savings of a Lifetime


Credits

The Savings ad was developed at Publicis Mumbai, by chief creative officers Prasanna Sankhé and Ashish Khazanchi, copywriter Nikhil Panjwani and art director Shantanu Suman.

Filed under: Cupid Condoms, Print

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  • http://www.icmr.nic.in S Mokkapati

    Congratulations from the co-ordinator of Indian National Taskforce on Condoms.Govt. of India.This very ren=levant to present scenerio.Keep it.

  • http://www.icmr.nic.in S Mokkapati

    The programme is relevant to developing countries like India.Keep it