Cupid Condom Savings of a Lifetime
Cupid Rubber Ltd, a company based in Mumbai, India, promoted the benefits of their condoms in terms of savings from not raising a child in this award-winning outdoor advertisement. “Savings” shows the Super Saver pack in the context of prices (rupees) associated with everything from a pacifier through to a computer, college scooty, holidays and education. The ad won a Silver Outdoor Lion at Cannes International Advertising Festival, along with gold Abbys in the Print and Out of Home categories at GoaFest.
The Savings ad was developed at Publicis Mumbai, by chief creative officers Prasanna Sankhé and Ashish Khazanchi, copywriter Nikhil Panjwani and art director Shantanu Suman.