Cravendale Purifies Bad Bull

British dairy group Cravendale continues the Pic Pic Andre stop motion advertising series with “Bad Bull”, the story of a beast whose craving for milk has become problematic. See my April 2007 post on the Milk Matters series.

Cravendale Bad Bull

The cyclist, pirate and cow, accompanied by a chicken, have challenges to face when an angry bull bursts into the shop. All that’s needed is a bit of Cravendale purification.

Click on the image below to play the video.


The Bad Bull ad is part of a campaign developed at Wieden + Kennedy, London, by creative director/copywriter Sam Heath, creative director/art director Frank Ginger, copywriter Sophie Lewis, art director Nicholla Longley, agency producer Selina Dey.

Animation was directed by Pic Pic and Andre via Nexus Productions, with director of photography Jan Vandenbussche, executive producer Julia Parfitt, producers Luke Youngman, Magalie Dauleu Siri and Adriana Piasek-Wanski, production manager Nathalie Le Berre, editor Laurence Vaes, engineer Luc Thomas, VFX supervisor Cristophe Lebrun, CG animator Jose Maria Andres Martin, 2D animator Stuart Doig, Kwok Fung Lam, and compositor Niamh Lines.

Post production was done at The Mill. Sound was designed at Wave Studios. Music is by Damunki.