Cosmote, Greece’s leading mobile telecommunications provider, commissioned a choir of mobile, landline phones and laptops to perform together, demonstrating the possible combinations between any two or all three means of communication.
The film was shot featuring a live choir in the biggest music hall in Athens to provide the best sound and acoustics. The choir was trained by a choreographer and a team of musicians wrote an original music score.
The film pays-off with the phrase: ‘The most harmonic combinations between mobile, landline phones and internet on the go’.
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The Cosmote Phone Choir campaign was developed at Bold Ogilvy, Athens, by executive creative director Yannis Sideris, creative director Lazaros Nikiforidis, copywriters Giorgos Kannelopoulos, Petri Capetanopoulou, art director Vagelis Tolias, planning director Marina Triantafyllidou, account planner Michael Paredrakos, BU director Elias Mavidis, account director Giorgos Zarogiannis, account manager Theodore Kachaidis and account executive Kallia Vergadou.
Filming was shot by director Harry Patramanis via Foss with producers Michalis Alexakis and Eleni Asvesta, director of photography Aris Stavrou and art director Kostas Papas.