Corona Hammock

Corona Extra, a Pilsener beer brewed in Mexico by Grupelo Modelo, is being presented in New Zealand as the way to connect with a real summer. Billboards were commissioned by Lion Nathan, the importer of the beer, to show In the right hand bottom corner is a link to NZ’s Drink Responsibly site. An authentic feel is provided by a rope connecting the billboard to a lighting pole.

Corona Hammock


Credits

The Corona Hammock campaign was developed at DDB New Zealand by executive creative director Toby Talbot, head of art Mike Davison, art director Gavin Siakimotu, copywriter Mike Felix, photographer Ross Brown, and retoucher Andy Salisbury.