Copenhagen Apologies from the Future

Greenpeace and Tck Tck have worked together to place posters at Copenhagen Airport expressing sorrow from the world’s leaders, from the year 2020. Leaders arriving at the COP15 United Nations Climate Change Conference have seen future versions of Barack Obama, Nicolas Sarkozy, Angela Merkel, Gordon Brown, da Silva, Donald Tusk, Jose Luis Rodriguez Zapatero, Dmitry Medvedev and Stephen Harper each say, “I’m sorry. We could have stopped catastrophic climate change… We didn’t.”

Greenpeace Obama says Sorry

Greenpeace Sarkozy says Sorry
Greenpeace Tusk says Sorry
Greenpeace Merkel says Sorry
Greenpeace Da Silva says Sorry
Greenpeace Harper says Sorry
Greenpeace Rudd says Sorry
Greenpeace Medvedev says Sorry
Greenpeace Zapatero says Sorry


The Future Apologies campaign was developed at Arc Communications by creative director/designer Toby Cotton. Photos were researched by Karen Guy.

Original photography was sourced from Flickr (Sarkozy image: oaø, Obama: ©SEIU International, Tusk: ©bartheq) and Hollandse Hoogte photo library. Photographs of the ads in the airport are ©Christian Aslund/Greenpeace.

via Greenpeace and Osocio.

Filed under: COP15, Greenpeace, Print, UN Environment



  • Wes Hammond

    a lot of people are complaining about the visual quality of the Greenpeace’s ads, but the fact that they are getting so much feedback is an indication that these ads are succeeding at least on some level

    • Tim Burns

      Greenpeace loves gaining user-generated support for a cause, by promoting the Greenpeace company and brand.

      • Bear in mind that this is co-branded with Tck Tck.

        • James Medley

          Let’s see what the outcome is, the reality is Al Gore will become a billionaire

    • Nerd

      Wes Hammond. Everywhere I see this set of adverts you are there with the EXACT same comments word for word. Why are you trying to slur this campaign? Old grudge? Nothing better to do? I’m going to follow you and do the same – copy and paste copy and paste copy and paste copy and paste all over the internet…

  • DeuxDoppel

    Most of these leaders turn up at the end of the conference. Do Greenpeace and Tck Tck have alternative copies of the posters should things look hopeful?

  • Anthony Barnes

    Good campaign and very topical

  • James Cambell

    Climate change is a change in the statistical distribution of weather over periods of time that range from decades to millions of years…DOESN”T THAT HAPPEN EVERYDAY!!!