Comcast Town Dreaming Big
Comcast, the US cable and high speed internet provider, is promoting its role in shaping the future with Comcast Town, a series of television and online videos, set in an interactive world and site, Comcast Town.
Live action singers living in a Technicolor animated environment spell out the catchy refrain C.O.M.C.A.S.T, and encourage the mantra of “Dream Big.” We’re introduced to animated VHS tapes, kung fu ninjas, penguins, giant guitar playing manga squirrels, dancing ice cream cones and spacemen on space hoppers. The music provided on the site is simple – three notes in the key of A flat.
Live action characters from the Comcast Town series are introduced in the 60 second Future Hopping (Anthem) commercial. Click on the image below to play the Future Hopping video in YouTube (HD)
A young woman rides the PowerBoosters, the transport of tomorrow, while telling us about the virtues of Comcast. Click on the image below to play the PowerBoosters video in YouTube (HD)
A man drives in his car connecting with the world through his phone fantastic. Click on the image below to play the Future Phone Fantastic video in YouTube (HD)
The Comcast Town campaign was developed at Goodby, Silverstein and Partners, by creative director Jamie Barrett, group creative director Chris Ford, associate creative director/art director Stefan Copiz, associate creative director/copywriter Paul Charney, copywriter Andrew Bancroft, producer Ashley Sferro.
Animation was directed by Smith & Foulkes via Nexus Productions, with executive producers Chris O’Reilly and Julia Parfitt, producer Isobel Conroy, art director/VFX supervisor Fletcher Moules, illustration and character designer Chris Martin.
Interactive elements to the campaign were produced at Nexus by interactive director Tim Dillon and producer Pip Malone.