Atari New Zealand has been promoting the Codemasters racing video game, Colin McRae Dirt 2, with a billboard featuring a mud encrusted windscreen with fully functional window wipers. The sequel to Colin McRae: Dirt is named after Scottish rally driver Colin McRae, who provided technical advice during development but died in September 2007.
Credits
The Dirt 2 outdoor campaign was developed at Republik, Auckland, by creative director Andrew Sims, art director Greg Wylie, copywriter Duncan Blair, account managers Paul McNamara and Craig Abbott.
