Colgate Junior For Brighter Smiles

Colgate Junior For Brighter Smiles, a print advertising campaign from South Africa, presents the fluorescent properties of polished children’s teeth, on a swing, in a game of hide and seek, and in the slipper left for the Tooth Fairy (a South African tradition).

Credits

The Brighter Smiles campaign was developed at Young & Rubicam, Johannesburg, by chief creative officer Michael Blore, art director Grant Seller, copywriter Eric Wittstock and photographer Michael Meyersfeld.