Colgate Junior For Brighter Smiles

Colgate Junior For Brighter Smiles, a print advertising campaign from South Africa, presents the fluorescent properties of polished children’s teeth, on a swing, in a game of hide and seek, and in the slipper left for the Tooth Fairy (a South African tradition).

Colgate Swing print advertisement

Colgate Tree print advertisement
Colgate Swing print advertisement


The Brighter Smiles campaign was developed at Young & Rubicam, Johannesburg, by chief creative officer Michael Blore, art director Grant Seller, copywriter Eric Wittstock and photographer Michael Meyersfeld.