Colgate Floss Unravels

Colgate Palmolive presents its dental floss as the colourful way to deal with fruit and vegetable remains in this print advertising campaign from Panama. Strawberry, corn and broccoli images each show evidence of unravelling thread.

Colgate Strawberry Floss

Colgate Corn Floss

Colgate Broccoli Floss


The Colgate Thread campaign, launched in June 2008, was developed at Cerebro Y&R Panama, by creative director Jorge Heilbron, art director Francisco Bernal, copywriter Humberto Alvarado, illustrator/photographer Ricardo Lopez.

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