What would happen to the world if Coke’s secret formula was lost? “Two Guys”, a television commercial directed by Valerie Pirson, explores the nightmarish scenario with support from Joint Editorial and Brand New School.
Coca Cola’s Secret Formula campaign is given a new twist with the suggestion that the formula is held by just two men. If one of them should accidentally fall, there’d be no Coke bottles…
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Two Guys is part of the Secret Formula campaign developed at Wieden+Kennedy, Portland, by creative directors Sheena Brady and Hal Curtis, copywriter Tatum Shaw, executive agency producer Ben Grylewicz and agency producer Jessica Staples.
Filming/animation was shot by director Valerie Pirson via Partizan, Los Angeles, with director of photography Dylan Doyle via Kinou, executive producer Georges Bermann, producer Amanda Stubbs.