Coca Cola Two Guys with Secret Formula

What would happen to the world if Coke’s secret formula was lost? “Two Guys”, a television commercial directed by Valerie Pirson, explores the nightmarish scenario with support from Joint Editorial and Brand New School.

Coca Cola Two Guys

Coca Cola’s Secret Formula campaign is given a new twist with the suggestion that the formula is held by just two men. If one of them should accidentally fall, there’d be no Coke bottles…

Click on the image below to play the video.


Two Guys is part of the Secret Formula campaign developed at Wieden+Kennedy, Portland, by creative directors Sheena Brady and Hal Curtis, copywriter Tatum Shaw, executive agency producer Ben Grylewicz and agency producer Jessica Staples.

Filming/animation was shot by director Valerie Pirson via Partizan, Los Angeles, with director of photography Dylan Doyle via Kinou, executive producer Georges Bermann, producer Amanda Stubbs.

Post production was done at Joint Editorial, Portland, by editor Katie Turinski and motion graphics artist Anouck Iyer. Graphics were designed at Brand New School.

Music is by Skeleton Suit” at Stimmung. Audio Post was done by Chip Sloan at Digital One, Portland.