Coca Cola Open Happiness

The Coca-Cola Company has launched “Open Happiness”, an advertising focus building on the award-winning “Coke Side of Life” campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others.

Coca Cola Open Up To Happiness print advertisement

“Throughout its history, Coca-Cola has always tried to express a refreshingly positive view of the world,” said Joe Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company. “Open Happiness builds on that heritage, recognizing that even with the difficulties and stress of modern-day life there still are opportunities, every day, to find a moment to recognize life’s simple pleasures. This new campaign reminds people that Coke is always there to offer that small moment of fun and refreshment when you need it.”

“Open Happiness is designed to work at every level, from national advertising all the way down to coolers and store shelves, with a clear call to action at the point of purchase,” continued Tripodi. “The combination of inspirational marketing and in-store execution in collaboration with our bottling partners worldwide will ensure we continue to reinvigorate the sparkling category.”

Coca Cola Open Up To Happiness print advertisement

Coca Cola Open Up To Happiness print advertisement

Coca Cola Open Up To Happiness print advertisement

Coca Cola Open Up To Happiness print advertisement

Coca Cola Open Up To Happiness print advertisement

Filed under: Coca Cola, Print


  • siari

    It’s very inspirative.
    Coca-cola bring positivesness to the world.

    • jonmanjiro

      Are you kidding? Coke is trying to co-opt one of our most fundamental and important emotions and link it to their product. It is shameless advertising at its worst. This campaign will make me NOT buy Coke anymore.

      • george

        uuuuuu coca cola company really doesnt care if you dont buy coke any more dude, you lose more than they do…

      • Kendra

        Co-opting is kinda the point of advertisement dude, so you are kinda being an idiot to saying that….

        And these are really awesome designs up there, I would buy coke. As of right now, I don’t… but I totally would.

  • esther

    yeah coca-cola brings inspiration but i sent the code only to them and they haven’t responded keep up the gud works LOL xxx

  • william lim

    ang happines ko….. sana ay mabilis n matulungan ang mga nasalanta ng bagyo s cagayan de oro

  • carina

    Are they real coca-cola advertisements??
    If yes, do you know where they were published?