Coca Cola brings in the summer in the UK with “Organ Player”, a TV advert filmed in Auckland, New Zealand. Set on the top of One Tree Hill, the advertisement brings together gremlins, disco music and summer dancing, all fueled by Coca Cola. As a keyboard player plugs in his barrels of Coca Cola, his piano casing unravels, revealing the true mechanisms behind the instrument. Each time he pushes a key, a squirt of Coke is released to a creature. The party gets going with furry singers and instrumentalists providing the beat for a group of carefree dancers.
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Organ Grinder was developed at Mother London.
Local production in New Zealand was done through Big Pictures, Auckland, by line producer William Grieve, production designer Rick Kofoed, and art director Guy Treadgold.
Post Production was done at The Moving Picture Company (MPC) by Flame artist Tom Harding, colourist Jean Clement, and producers Julie Evans and Louisa Cartwright. The VFX team were Daniel Adams, Stirling Archibald, Michael Gregory, Alex Harding, Tom Harding, Jason Hayes, Owen Williams.
Each creature was actually a puppet and had to be manipulated by two people; which meant that only two creatures were shot at a time. This in turn meant that each shot was a combination of 4 or 5 plates. As no motion control could be done on the hill, the individual creatures had to be tracked and composited together by the 2D team. Each individual had to be de-rigged and its eyes, nose and tongue were animated to create a more realistic look. For the pipes, straws full of Coke were shot in MPC’s rostrum and then integrated to the final footage. The squirts of liquid were created using some live action elements which were and composited into the shots to match the open mouths. Crowd replication populated the throng running up the hill and stop frame animation was used for the Coke bottles coming out of the ground.
Sound was designed by Sam Robson at Factory Studios.
Music was composed and recorded by Scottish singer/songwriter Calvin Harris, via EMI. The track is called La La La, Yeah Yeah Yeah and will appear on his album later this year.