Coca-Cola Spain crosses generational boundaries in “Encounter”, a campaign connecting a centenarian and a newborn child. “Encuentro” is online at www.destapalafelicidad.es, (De stapa la felicidad is translated in English as Uncovers Unhappiness), a real life story evoking reflections on happiness throughout life from members of the public.
102 year old Josep Mescaro travels from the island of Mallorca into Madrid to meet 19 hours old Aitana Martinez, with advice on living, being happy, and facing challenges.
Click on the image below to play the video in YouTube (HD)
Encounter was developed at McCann Erickson, Madrid, by creative director Leandro Raposo, creatives Raquel Martinez and Monica Moro, agency producer Luis Felipe Moreno.
Filming was shot by director Andy Fogwill via Landia, Buenos Aires, with director of photography Misca Lluch, executive producer Ivo van Vollenhoven and producer Assaf Eldar.
Post production was done at Molinare. Editor was Jose Serra.