Coca Cola Design by Turner Duckworth
Turner Duckworth, a design company based in San Francisco and London, has won a Yellow Pencil for graphic design: integrated graphics at the D&AD design and advertising awards this last week for their Coca-Cola Identity, Coca-Cola Classic Can, and Coca-Cola Ident. The award comes a year after their redesign of Coca Cola’s brand won the Grand Prix for Design at Cannes International Advertising Festival in June 2008. The new designs, launched in June 2007, brought a new simplicity to a range that had become cluttered with complexity.
Moira Cullen, design director at Coca Cola, talks about why Turner Duckworth’s design range was chosen.
Click on the image below to play the video in YouTube (HD)
Credits
The Coca Cola design range was developed at Turner Duckworth, London and San Francisco, by creative directors Bruce Duckworth and David Turner, design director Sarah Moffat, designers Chris Garvey, Josh Michels, Jonathan Warner, Rebecca Williams, senior account director Jessica Rogers.
Neighbouring Posts
« « Levi’s Kids for Little Toughies | Top Australian Marketing Blogs Again » »
Location 
(USA).
Posted in Design, Inspiration
(average: 4.83 out of 5)
Loading ...
[...] Bigger Storage Ideas, by Ogilvy Frankfurt, Germany, for Environmental Graphics in Graphic Design. Coca Cola Identity/Classic Can/Ident, by Turner Duckworth, London & San Francisco, UK, for Integrated Graphics in Graphic Design. Flora S.A Meet [...]
design…
If you opened Google and typed in“ Web Design”, you will notice us on the very first page, yes, we do web design and we make it very obvious in almost every post of ours and each page. But we being in Richmond, VA is insignificant in the big pictur…