Coca Cola Design by Turner Duckworth

Turner Duckworth, a design company based in San Francisco and London, has won a Yellow Pencil for graphic design: integrated graphics at the D&AD design and advertising awards this last week for their Coca-Cola Identity, Coca-Cola Classic Can, and Coca-Cola Ident. The award comes a year after their redesign of Coca Cola’s brand won the Grand Prix for Design at Cannes International Advertising Festival in June 2008. The new designs, launched in June 2007, brought a new simplicity to a range that had become cluttered with complexity.

Coca Cola Design by Turner Duckworth


Coca Cola Design by Turner Duckworth

Coca Cola bottles designed by Turner Duckworth

Coca Cola bottles designed by Turner Duckworth

Coca Cola trucks designed by Turner Duckworth

Moira Cullen, design director at Coca Cola, talks about why Turner Duckworth’s design range was chosen.

Click on the image below to play the video in YouTube (HD)

Credits

The Coca Cola design range was developed at Turner Duckworth, London and San Francisco, by creative directors Bruce Duckworth and David Turner, design director Sarah Moffat, designers Chris Garvey, Josh Michels, Jonathan Warner, Rebecca Williams, senior account director Jessica Rogers.

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  • ROBIN M

    DO YOU SELL ANY OF THE TOY COCA COLA TRUCKS I HAVE THREE IS THERE ANY MORE IF SO CAN YOU LET ME KNOW AND HOW MUCH THEY ARE ?

    THANKS YOU ROBIN