Turner Duckworth, a design company based in San Francisco and London, has won a Yellow Pencil for graphic design: integrated graphics at the D&AD design and advertising awards this last week for their Coca-Cola Identity, Coca-Cola Classic Can, and Coca-Cola Ident. The award comes a year after their redesign of Coca Cola’s brand won the Grand Prix for Design at Cannes International Advertising Festival in June 2008. The new designs, launched in June 2007, brought a new simplicity to a range that had become cluttered with complexity.
Moira Cullen, design director at Coca Cola, talks about why Turner Duckworth’s design range was chosen.
Click on the image below to play the video in YouTube (HD)
The Coca Cola design range was developed at Turner Duckworth, London and San Francisco, by creative directors Bruce Duckworth and David Turner, design director Sarah Moffat, designers Chris Garvey, Josh Michels, Jonathan Warner, Rebecca Williams, senior account director Jessica Rogers.