Coca Cola is celebrating Summer with Coca-Cola with a huge bottle fitted with an updraft designed to give swimmers the experience of a lifetime. The campaign, online at Summer Blast, includes outdoor and print advertising, “Uplift”, a feature television commercial, and an online game.
Swimmers head out through the sea to the ultimate buoy, a giant Coca Cola bottle with a fan at the bottom. Filming was shot on Koala Adventure Island in the Whitsundays. Click on the image below to play the Uplift video in YouTube (HD)
The Summer Blast Game
Players launch themselves into the air by timing the power bar to get maximum height. They are then able to steer themselves as they fly through the air with the aim of staying in the air as long as possible and scoring maximum points. Players steer themselves through the air bouncing off hot air balloons or finding up currents to gain extra air time. Collecting bottle caps and landing in a designated target area give you extra points. Users can share the game on Facebook, as well as post their scores via Facebook Connect.
The Bottle Opener campaign was developed at Ogilvy, Sydney by executive creative director Bruce Matchett, creative director Boris Garelja, creative group head Raj Rabindranath, copywriter Dom McCormack, art director Liam Hillier, agency producer Claire McDonald, and account manager Kura Tyerman.
Music is “Open Happiness“, produced for an earlier Coca Cola commercial. It is a collaboration between Cee-Lo of Gnarls Barkley, Patrick Stump from Fall Out Boy, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes, Janelle Monae, and Polow Da Don and Butch Walker as producers.
The Summer Blast game was designed at Boffswana.
Well hello is this thing on
Is anybody listening
A brand new day has begun
The first thing that I want do
C’mon lift me up (its a brand new day)
Open up a lil happiness today
So I can be someone new
C’mon and lift me up (to a better way)
Open up a smile on another face
So I can (feel something new)
Make sure that you feel it too
So I’m not the only one