Clear Ice Arrows in the Dark

Clear anti-dandruff shampoo products from Unilever are given a macabre twist with “Ice Arrows”, a dramatic battle between the warriors of darkness and the daunting forces of dandruff. From black into darkness shadows see follicles bent and broken and slivers of sparks as dark and dandruff collide. Rage! Rage against a breath of fear.

Clear Ice Arrow Warrior

Clear Ice Arrow Warrior

Now frozen, silence marks the dance macabre
Into the dark, the icy blackness follows.

Click on the image below to play the video.


The Clear Ice Arrows ad was developed at Lowe, Bangkok by creatives Clinton Manson and Dominic Stallard.

Filming was shot by director Floria Sigismondi via Believe Media, Los Angeles, with director of photography Guillermo Navarro, producers Anuch Mankongchuesakul and Liz Silver.

Editor was Jarret Fijal at Bonch. Post production was done at The Mill, Los Angeles.

Music is by Lillian Berlin, lead singer for St. Louis rock band Living Things, and husband of director Floria Sigismondi.