Clear Ice Arrows in the Dark
Clear anti-dandruff shampoo products from Unilever are given a macabre twist with “Ice Arrows”, a dramatic battle between the warriors of darkness and the daunting forces of dandruff. From black into darkness shadows see follicles bent and broken and slivers of sparks as dark and dandruff collide. Rage! Rage against a breath of fear.
Now frozen, silence marks the dance macabre
Into the dark, the icy blackness follows.
Click on the image below to play the video.
The Clear Ice Arrows ad was developed at Lowe, Bangkok by creatives Clinton Manson and Dominic Stallard.
Music is by Lillian Berlin, lead singer for St. Louis rock band Living Things, and husband of director Floria Sigismondi.