ADESF (Associcao de Defesa Da Saude do Fumante) has released a print advertising campaign aiming to show the amount of toxicity a single cigarette inflicts on the body. Historical human conflicts represent the invasive force of tobacco.
Credits
The Cigarette Army campaign was developed at Neogama/BBH, Sao Paulo, by executive creative director Alexandre Gama, creative directors Marco Ribas and Wilson Mateos, art director Pedro Utzeri, copywriter Marcio Juniot, illustrator Casa do Vaticano
