Cigarette Army in Brazil

ADESF (Associcao de Defesa Da Saude do Fumante) has released a print advertising campaign aiming to show the amount of toxicity a single cigarette inflicts on the body. Historical human conflicts represent the invasive force of tobacco.

ADESF Cigarette Army print advertisement


ADESF Cigarette Army print advertisement

ADESF Cigarette Army print advertisement

Credits

The Cigarette Army campaign was developed at Neogama/BBH, Sao Paulo, by executive creative director Alexandre Gama, creative directors Marco Ribas and Wilson Mateos, art director Pedro Utzeri, copywriter Marcio Juniot, illustrator Casa do Vaticano

Filed under: ADESF, Print

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