Churchill The Nodding Dog

British insurance company Churchill has been featuring their dog in their television commercials for over 12 years, building a high level of affection for their mascot. He’s busy this Christmas appearing in 22 pantomime shows around the UK, following up a successful year appearing with Rolf Harris and Roy Walker.

Churchill and Rolf Harris


The two advertisements for 2009 featured Churchill the Nodding Dog alongside entertainer Rolf Harris and game show host Roy Walker. Chris Watney, Churchill head of brand, says; “We wanted to explore other sides to Churchill’s character, showing him interacting with people while demonstrating that he truly is a dog of his word. The situations he finds himself in prove his dependability while giving the audience a laugh at the same time.”

Roy Walker

A friend of Churchill is shown to be sceptical of his fixed-price renewal motor insurance offer. The friend is proved wrong when Churchill’s claim that he is going for a curry with Roy Walker, host of the gameshow Catchphrase, is shown to be true.

Click on the image below to play the video in YouTube (HD)

Rolf Harris

Churchill is seen with a married couple watching TV when the husband remarks at Churchill’s excellent deals. His wife is not so sure that Churchill will live up to his home insurance promises as he has claimed that he is helping Rolf Harris move house. Churchill does come through however, helping Harris build flat pack furniture, politely refraining from complaining as the entertainer uses his wobble board and quotes a few puffs from his 1967 hit, “Big Dog”.

Click on the image below to play the video in YouTube (HD)

The Churchill nodding dog was dreamed up over the summer of 1994, during a staff competition designed to identify ways to differentiate the brand from Winston Churchill. The first nodding dog adverts were produced in 1996, making the dog a hit with children and adults. The following year Churchill launched a line of nodding dogs for sale online, with later products including a plush soft toy and a stress relief pack.

Credits

The 2009 campaign was developed at WCRS by creative director Tim Robertson, art director/copywriter Rich Littler, art director/copywriter Zac Ellis, agency producer Sally Lipsius, planner Giselle Okin, account director Rory Bryant.

Filming was shot by director James Haworth via Another Film Company, London, with producer Justin Edmund-White, director of photography Peter Suchitzky, offline editor Mark Edinoff.

Post-production was done at Glassworks by TK colourist Ben Rogers, Flame artist Diego Vazquez Lozano, 3D lead Alastair Hearsum, 3D artists Jon Park, Michael Cawood, producer Phil Linturn.

Voiceover (Oh Yessss!) was by Bob Mortimer.

  • DeuxDoppel

    Clearly the Rolf Harris ad is aimed at an older audience who would know why he’s make those strange noises. To a younger audience it sounds as though Rolf is just losing it.