Christmas wouldn’t be Christmas without Marks and Spencer

Marks & Spencer is promoting its Christmas shopping this year with the line, “Christmas wouldn’t be without…”, answered by a range of British television stars and models. The campaign, to be launched on November 11, will include several television commercials promoting clothing, home and beauty products, Christmas party food, the Christmas dinner line, online shopping, and the M&S Christmas gift card.

Marks & Spencer Christmas Wouldn't Be Christmas Without...

The question is answered by British media stars Stephen Fry (a little bit of mince), Jennifer Saunders and Joanna Lumley (stuffing), James Nesbitt (a jumper from your granny), Myleene Klass (sweet little angels) and Twiggy (the perfect little black dress). Wallace and Gromit check out the catalogue in paper and online. Philip Glenister, channeling his role as DCI Gene Hunt on Life on Mars, suggests Christmas wouldn’t be Christmas without a girl prancing around in her underwear, providing the cue for model Noemie Lenoir to show off the Marks and Spencer lingerie line.

Click on the image below to play the video.


The Marks and Spencer campaign was developed at RKCR/Y&R. Music is by Christopher Slaski.