Chhattisgarh Peace Initiative

Chhattisgarh, a state in central India, is struggling to deal with the effects of terrorist activities led by Maoists. The Communist Party of India (Maoist), formed by the merger of the People’s War Group and the Maoist Communist Center, have been listed by the Prime Minister as the “greatest internal security threat” to the Indian republic since it was founded. The central government declared them as banned terrorists as of June 22, 2009. This print advertising campaign, sponsored by Corporate Chhattisgarh news magazine, challenges the connection between terrorism and religious faith, with messages written in red paint (blood of the martyrs) on what appear to be scenes of terrorist activity.

Chhattisgarh Peace Initiative

If faith can truly move mountains (a quote from Jesus) doesn’t using RDX to massacre mere humans denote a certain lack of faith? (RDX, also known as Cyclotrimethylenetrinitramine, cyclonite, hexogen, and T4, is an explosive used in military operations.

Chhattisgarh Peace Initiative

If dying for your faith makes you a martyr, then what does it make those whom you killed for your faith?

Chhattisgarh Peace Initiative

Just what if after the successful completion of your suicide bombing mission you discover God doesn’t exist?


The Peace Initiative campaign was developed at Ogilvy & Mather, Bangalore, by creative directors Malvika Mehra, Amit Akali and Deepak Joshi, art directors Ravikumar and Sreejith
copywriter Manoj Jacob, typographers PJ Shan Jose and Vipin Das, photographer Asha Thadani.

via Ads of the World

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