The National Foundation for the Deaf (NFD) is running an mp3 player related advertising campaign in New Zealand for Deaf Awareness Week, from 21 to 27 September, providing a desktop widget for testing earphone volume. The Volume Levels campaign uses three posters that at first glance appear to be promotions for Apple’s iPod. On closer inspection we discover that the focus is not on the player, but on the ears. “Mp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nz”
The Hearing Test campaign was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative director Regan Grafton, head of art Mike Davison, art director Pete Thompson, copywriters Paul Hankinson and Joe Hawkins.