Light of Life Foundation in the USA commissioned this set of advertisements to encourage awareness of thyroid cancer, comparing the impact of the cancer with prostate, testicular and breast cancers.
Thyroid cancer is growing 7 times faster than breast cancer, 6 times faster than prostate cancer, 5 times faster than testicular cancer. “Ask your doctor to check your neck. It could save your life. Checkyourneck.com.”
The Check Your Neck campaign was developed at Lowe, New York, by executive creative director Mark Wnek, acreative director Bernie Hogya, art directors/copywriters Raj Kamble and Chip Rich, designer Ken Rabe, and illustrator Keith Negley.