Castrol USA has introduced Castrol Edge, an advanced synthetic motor oil, to Super Bowl viewers with the help of a dipstick happy Scottish golfer indulging in, quite literally, some slapstick humour.
Castrol EDGE, it is claimed, is not like any other synthetic oil. To drive that claim home the company brings in a Glaswegian dipstick wielding bully. “Think with your dipstick, Jimmy!”, he says, as he cracks his dipstick across the legs of men who are thinking about synthetic oil. The advertisement leads to yourdipstick.com, which in turn transfers through to www.castroledgeusa.com. The site includes quicktime copies of the Grease Monkey and Dipstick videos and a behind the scenes look at filming Jimmy in action.
Click on the image below to play the video in YouTube (HD)
The Edge campaign was developed at Ogilvy & Mather, New York, by worldwide creative director David Fowler, creative director Jim Nolan, associate creative director Mark Davis, copywriter Stephen Winston, director of broadcast production Patti McConnell, agency executive producer Lisa Christman and agency producer Brie Hagle.
Filming was shot by The Perlorian Brothers via Furlined, Los Angeles, with executive producer David Thorne and producer Jay Shapiro. Post production and visual effects were developed at Smoke & Mirrors, New York.