Castrol Think with your Dipstick
(Average: 3.18 out of 5)
Loading ...Castrol USA has introduced Castrol Edge, an advanced synthetic motor oil, to Super Bowl viewers with the help of a dipstick happy Scottish golfer indulging in, quite literally, some slapstick humour.
Castrol EDGE, it is claimed, is not like any other synthetic oil. To drive that claim home the company brings in a Glaswegian dipstick wielding bully. “Think with your dipstick, Jimmy!”, he says, as he cracks his dipstick across the legs of men who are thinking about synthetic oil. The advertisement leads to yourdipstick.com, which in turn transfers through to www.castroledgeusa.com. The site includes quicktime copies of the Grease Monkey and Dipstick videos and a behind the scenes look at filming Jimmy in action.
Click on the image below to play the video in YouTube (HD)
Credits
The Edge campaign was developed at Ogilvy & Mather, New York, by worldwide creative director David Fowler, creative director Jim Nolan, associate creative director Mark Davis, copywriter Stephen Winston, director of broadcast production Patti McConnell, agency executive producer Lisa Christman and agency producer Brie Hagle.
Filming was shot by The Perlorian Brothers via Furlined, Los Angeles, with executive producer David Thorne and producer Jay Shapiro. Post production and visual effects were developed at Smoke & Mirrors, New York.
Neighbouring Posts
« « Castrol Grease Monkeys on Edge | ETrade Babies in 2009 » »
Location 
(USA).
Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.87 out of 5)
I went to school with the guy that wrote and came up with this stuff. We even worked together for years. This TV spot is genius!
All of you critics try to make “Oil Change” ads funny and you’ll see how hard it is.
Go Winston!!
If you were ever struck by a dipstick, you would not be using it in your ads the way you do.
It hurts and leaves a big welt.
Try it sometime and I guarantee you will not think it is funny.
Thanks, Howard.
This is the stupidist comercial that I have ever watched. Who in their right mind run around slapping people on the backside with a dipstick? I change the channel every time it comes on. Come on you can do better than that, maybe a pretty girl or a hot car. Anything would be better.
Your adds promote violence and unfairness. Your product has quality butI won’t promote or reccomend Castrol any longer. The violence displayed remind me of the perverts on Criminal Minds. We have been owner/operators of auto repair shops for 30 years. Stop these stupid vuolence promoting adds go back to talking about your product.
Cheryl Parts order pro and Partner.