Castrol GTX is being promoted with a celebration of 40 years of liquid engineering in “Owners”, a television commercial designed for the Singapore market. A computer generated car is modified over time to help us visualize the effects of new paint, lights, wheels, a rear end prang, panel beating and a total restoration.
A 1968 Ford Escort, Mr Arthur Tan’s first car, is put through its computer generated paces to demonstrate 40 years of renewal, under the care of Mr Alvin Lee, Mrs Mabel Kwok, Mr Ashikin Aziz, Mr Rahul Gupta, Mr Noel Yeo and Mr John Tan.
Click on the image below to play the video in YouTube (HD)
Castrol Owners advertisement was developed at Ogilvy & Mather Singapore by creative director Kevin Geeves, agency producer Jude Doss.
Filming was shot by director Sam Bennetts via The Feds, Sydney, with producer Sheridan Bott and executive producer Michael Cook.
via Best Ads on TV