The Inspiration Room

Castrol Grease Monkeys on Edge

Castrol USA has introduced Castrol Edge, an advanced synthetic motor oil, to Super Bowl viewers with the help of grease monkeys, comparing the new product line with Mobil 1.

Castrol EDGE, it is claimed, has eight times better wear protection than Mobil 1. To drive that claim home the company shows a home buyer who’s now got the help of eight grease monkeys.

Click on the image below to play the video in YouTube (HD)

Credits

The Edge campaign was developed at Ogilvy & Mather, New York, by worldwide creative director David Fowler, creative director Jim Nolan, associate creative director Mark Davis, copywriter Stephen Winston, director of broadcast production Patti McConnell, agency executive producer Lisa Christman and agency producer Brie Hagle.

Filming was shot by The Perlorian Brothers via Furlined, Los Angeles, with executive producer David Thorne and producer Jay Shapiro. Post production and visual effects were developed at Smoke & Mirrors, New York.

Neighbouring Posts

« « SoBe Lizard Lake in 3D | Castrol Think with your Dipstick » »

Location (USA).

This entry was posted on Tuesday, February 3rd, 2009 at 3:37 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Castrol, Furlined, Ogilvy New York, Perlorian Brothers, Smoke & Mirrors

Posted in Inspiration, TV Ads Cinema and Online Videos

2 Responses to Castrol Grease Monkeys on Edge

1. CastrolUSA says:

   February 4, 2009 at 2:49 am

   I may be biased, but I thought the grease monkeys were pretty awesome. If you want to know more about Castrol or EDGE, check it out here: http://bit.ly/17AfP

   Reply

Trackbacks/Pingbacks

1. Super Bowl Ads in 2009 says:

   September 28, 2009 at 8:21 pm

   [...] “Taters” and “Hot Item“. Castrol is presenting Castrol Edge with Grease Monkeys and [...]

   Reply