Carling continues the “You Know Who Your Mates Are” series with “Taxi”, a television commercial featuring a group of men stranded on a desert island.
When four British sailors spy a sailing ship with its light on (a taxi reference) it’s all go. Until they realise that Jamie’s not around to catch the ship with them.
Click on the image below to play the video in YouTube (HD)
The Desert Island ad was developed at Beattie McGuinness Bungay, London by creative director Trevor Beattie, senior art director Gav McGrath, senior copywriter Pat Burns, agency producer Rachel Hough.
Production in South Africa was facilitated by producer Peter Sherlock at The Farm.
The music, “Castaway”, was produced Cutting Edge Group, with music by Guy Farley recorded by a 70 piece orchestra.