China Import and Export Fair (Canton Fair) commissioned TBWA Beijing to develop this print advertising campaign for the Canton Fair in held in Guangzhou between 15 October and 6 November, 2008. A chimpanzee sits among more bananas than it could ever have dreamed of. A rabbit is mesmerized by thousands of carrots. An ant is surrounded by thousands of sugar cubes. “Is your appetite big enough? Welcome to the unprecedented scale of the 104th Canton Fair”.
TBWA\Beijing by executive creative director Chien Hwang, creative director David To, art directors Kama Yu and Ethan San, copywriter Zhao Fei and photographer Kenny Chai.