Cannes PR Lions First Ever

Cannes International Advertising Festival this year introduced the PR Lions Festival, honouring the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics. Grand Prix went to CumminsNitro, Brisbane, Australia for Tourism Queensland’s Best Job in the World Campaign, which also won the Grand Prix for Direct. Read on for the PR Lions…

PR Lion

PR Lions

Procter & Gamble, Protecting Futures, MS&L New York, USA
Diageo Portugal, World’s First Ephemeral Museum, Lisbon, Portugal
Sagami Rubber Industries, Love Distance, GT Tokyo, Japan
Cabaret Voltaire, Zurich’s Being Sold, Spillman/Felser/Leo Burnett Zurich, Switzerland
Yubari Resort, Beacon Communications, Tokyo, Japan
Tourism Queensland, Best Job in the World (2), CumminsNitro, Brisbane, Australia
Hariri Foundation, Khede Kasra, Leo Burnett Beirut, Lebanon
Portugese Red Cross, Selling Hope, Leo Burnett, Lisbon, Portugal
Camara de Comercio de Costa Rica/Asociacion de Familiares Victimas de Homicidio, Bring Back Peace, DDB Costa Rica, San Jose, Costa Rica
Jewish Council for Education and Research, The Great Schlep, Droga5, New York, USA
Haagen-Dazs, Honey Let’s Lick the Problem, Ketchum, San Francisco, USA
TV Globo, One Thousand Casumurros, Livead, Sao Paulo, Brazil
Sportech, Beautiful Game, Resonate, London, UK
BPEX, Pigs Are Worth It!, Weber Shandwick, London, UK
Diageo-Guinness USA, Guinness Rally, Taylor New York, USA
World Wildlife Fund for Nature, Earth Hour, Leo Burnett, Sydney, Australia

The Inaugural PR Jury

Lord Tim Bell, Chairman, Chime Communications (Jury President), UK, Verónica Cheja, Chief Executive Officer & Founder, Urban PR, Argentina, Naomi Parry, Director, BLACK Communications, Australia, Andrew Greenlees, Partner and Vice President, Grupo CDN, Brazil, Jean-Pierre Beaudoin, Managing Director, Groupe i&e, France, Astrid von Rudloff, Chief Executive Officer, Weber Shandwick Germany, Germany, Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, India, Rossella Sobrero, President, Koinètica, Italy, Eliza Rogalski, Managing Partner, Rogalski Grigoriu Public Relations, Romania, Jimmy Tay, Chief Executive Officer Southeast Asia, Hill & Knowlton, Singapore, Teresa García, Partner & Chief Executive Officer, Ketchum, Spain, Björn Mellstrand, Managing Director, JMW Communication, Sweden, Penny Furniss, Creative Director, Sputnik Communications, United Kingdom, Nancy Seliger, President, Eastern Region & Senior Partner, Fleishman-Hillard, USA, Carol Cone, Chairman & Founder, Cone, USA, MaryLee Sachs, US Chairman & Worldwide Director of Marketing Comms,
Hill & Knowlton, Global.

Filed under: Awards, Cannes Lions