Cannes 2009 Predictions from Leo Burnett
Leo Burnett Worldwide earlier this month came out with their top 50 predictions for winners at Cannes International Advertising Festival, in the form of a list and as the basis for a screening event held in more than 40 cities around the world. The Leo Burnett Cannes Predictions started in 1987 as a modest internal contest for employees. Here’s the 50 Predictions for 2009, from a range of categories, chosen by Worldwide Chief Creative Officer Mark Tutssel and team.
- Hovis, Go On Lad, MCBD, London
- Nike, Fate, Wieden+Kennedy, Portland, USA
- Comfort Detergent – Naturists, Ogilvy & Mather, London, UK
- Sony, Foam City, Fallon, London, UK
- Tourism Queensland – The Best Job in the World, CumminsNitro, Brisbane, Australia
- Flat-TV Loewe Individual Compose – Chorus, Scholz & Friends, Berlin, Germany
- Warner Brothers Records, Oasis Dig Out Your Soul, BBH, New York, USA
- T-Mobile, Dance, Saatchi & Saatchi, London, UK
- Volkswagen Golf, Fight, DDB, London, UK
- Barnardo’s – Break the Cycle, BBH London, UK
- Amnesty International, Everybody Against Everybody, Leo Burnett Lisbon, Portugal
- Burger King Whopper Sacrifice, Crispin Porter + Bogusky, Boulder, USA
- Mentos Kiss Cam, BBH London, UK
- Levi Strauss, Secrets and Lies, BBH London, UK
- Durex Get It On, Fitzgerald + Co, Atlanta, USA
- Adidas Safety Collection, Break Up Service, TBWA, London, UK
- Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco, USA
- Adidas All Blacks Sponsorship, Thread/This Is Not A Jersey, TBWA\Tequila, Auckland, New Zealand
- National Basketball Association, There Can Only Be One, Goodby Silverstein & Partners, San Francisco, USA
- Virgin Atlantic 25 Years Love At First Sight, RKCR/Y&R, London UK
- JC Penney Doghouse, Saatchi & Saatchi, New York, USA
- Sprint, Now Widget, Goodby, Silverstein & Partners, San Francisco, USA
- Thai Life Insurance, Melody of Life, Ogilvy & Mather, Bangkok, Thailand
- Shelter House of Cards, Leo Burnett, London, UK
- Burger King Whopper Virgins, Crispin Porter & Bogusky, Miami, USA
- Volkswagen Dog Fish, Almap BBDO, Sao Paulo, Brazil
- Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA
- Procter & Gamble Pepto Bismol, Empanada, Lapiz/Leo Burnett, Chicago, USA
- Canal+ Versailles/Mafia, BETC Euro RSCG, Paris, France
- Transport for London, Whodunnit, WCRS, London, UK
- Nintendo Wario Land Shake It, Goodby Silverstein & Partners, San Francisco, USA
- Nokia N96, Bruce Lee Ping Pong, JWT, Beijing, China
- Diesel SFW XXX, The Viral Factory, London, UK
- Himani, Man Made Machines, Publicis Ambience, Mumbai, India
- Philips Carousel, Tribal DDB Amsterdam, Netherlands
- Audi Q5 Unbox the Box, BBH London, UK
- Diageo Pampero Rum, Ephemeral Museum, Leo Burnett, Lisbon, Portugal
- Axe Shower Gel, So Cute, Ponce/Acassuo, Buenos Aires, Argentina
- Nike Women Here I Am: Constructions from the Inside, Wieden+Kennedy, Amsterdam, Netherlands
- Esthe Wam Hair Removal, Beauty Bowling, Ogilvy & Mather, Tokyo, Japan
- James Ready Share Our Billboard Campaign, Leo Burnett, Toronto, Canada
- Telus Canadian Film Centre Scooter, Doug Agency, Toronto, Canada
- Fiat eco:Drive, AKQA, London, UK
- Skittles: Tailor, TBWA\Chiat\Day, New York, USA
- Carlton Mid Woman Whisperer, Clemenger BBDO, Melbourne, Australia
- BMW Kinetic Sculpture, Art+Com, Berlin, Germany
- Absolut Vodka, Absolut Machines, TBWA, Paris, France
- James Boag’s Draught, Pure Waters, Publicis Mojo, Sydney, Australia
- Red Cross Portugal, The Hope Store, Leo Burnett, Lisbon, Portugal
- Presidential Candidate, Obama for America, Washington DC, USA
via Leo Burnett Blog and Leo Burnett Romania.
