Cannes 2009 Predictions from Leo Burnett

June 21, 2009

Leo Burnett Worldwide earlier this month came out with their top 50 predictions for winners at Cannes International Advertising Festival, in the form of a list and as the basis for a screening event held in more than 40 cities around the world. The Leo Burnett Cannes Predictions started in 1987 as a modest internal contest for employees. Here’s the 50 Predictions for 2009, from a range of categories, chosen by Worldwide Chief Creative Officer Mark Tutssel and team.

Leo Burnett Predictions for Cannes 2009


  1. Hovis, Go On Lad, MCBD, London
  2. Nike, Fate, Wieden+Kennedy, Portland, USA
  3. Comfort Detergent – Naturists, Ogilvy & Mather, London, UK
  4. Sony, Foam City, Fallon, London, UK
  5. Tourism Queensland – The Best Job in the World, CumminsNitro, Brisbane, Australia
  6. Flat-TV Loewe Individual Compose – Chorus, Scholz & Friends, Berlin, Germany
  7. Warner Brothers Records, Oasis Dig Out Your Soul, BBH, New York, USA
  8. T-Mobile, Dance, Saatchi & Saatchi, London, UK
  9. Volkswagen Golf, Fight, DDB, London, UK
  10. Barnardo’s – Break the Cycle, BBH London, UK
  11. Amnesty International, Everybody Against Everybody, Leo Burnett Lisbon, Portugal
  12. Burger King Whopper Sacrifice, Crispin Porter + Bogusky, Boulder, USA
  13. Mentos Kiss Cam, BBH London, UK
  14. Levi Strauss, Secrets and Lies, BBH London, UK
  15. Durex Get It On, Fitzgerald + Co, Atlanta, USA
  16. Adidas Safety Collection, Break Up Service, TBWA, London, UK
  17. Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco, USA
  18. Adidas All Blacks Sponsorship, Thread/This Is Not A Jersey, TBWA\Tequila, Auckland, New Zealand
  19. National Basketball Association, There Can Only Be One, Goodby Silverstein & Partners, San Francisco, USA
  20. Virgin Atlantic 25 Years Love At First Sight, RKCR/Y&R, London UK
  21. JC Penney Doghouse, Saatchi & Saatchi, New York, USA
  22. Sprint, Now Widget, Goodby, Silverstein & Partners, San Francisco, USA
  23. Thai Life Insurance, Melody of Life, Ogilvy & Mather, Bangkok, Thailand
  24. Shelter House of Cards, Leo Burnett, London, UK
  25. Burger King Whopper Virgins, Crispin Porter & Bogusky, Miami, USA
  26. Volkswagen Dog Fish, Almap BBDO, Sao Paulo, Brazil
  27. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA
  28. Procter & Gamble Pepto Bismol, Empanada, Lapiz/Leo Burnett, Chicago, USA
  29. Canal+ Versailles/Mafia, BETC Euro RSCG, Paris, France
  30. Transport for London, Whodunnit, WCRS, London, UK
  31. Nintendo Wario Land Shake It, Goodby Silverstein & Partners, San Francisco, USA
  32. Nokia N96, Bruce Lee Ping Pong, JWT, Beijing, China
  33. Diesel SFW XXX, The Viral Factory, London, UK
  34. Himani, Man Made Machines, Publicis Ambience, Mumbai, India
  35. Philips Carousel, Tribal DDB Amsterdam, Netherlands
  36. Audi Q5 Unbox the Box, BBH London, UK
  37. Diageo Pampero Rum, Ephemeral Museum, Leo Burnett, Lisbon, Portugal
  38. Axe Shower Gel, So Cute, Ponce/Acassuo, Buenos Aires, Argentina
  39. Nike Women Here I Am: Constructions from the Inside, Wieden+Kennedy, Amsterdam, Netherlands
  40. Esthe Wam Hair Removal, Beauty Bowling, Ogilvy & Mather, Tokyo, Japan
  41. James Ready Share Our Billboard Campaign, Leo Burnett, Toronto, Canada
  42. Telus Canadian Film Centre Scooter, Doug Agency, Toronto, Canada
  43. Fiat eco:Drive, AKQA, London, UK
  44. Skittles: Tailor, TBWA\Chiat\Day, New York, USA
  45. Carlton Mid Woman Whisperer, Clemenger BBDO, Melbourne, Australia
  46. BMW Kinetic Sculpture, Art+Com, Berlin, Germany
  47. Absolut Vodka, Absolut Machines, TBWA, Paris, France
  48. James Boag’s Draught, Pure Waters, Publicis Mojo, Sydney, Australia
  49. Red Cross Portugal, The Hope Store, Leo Burnett, Lisbon, Portugal
  50. Presidential Candidate, Obama for America, Washington DC, USA

via Leo Burnett Blog and Leo Burnett Romania.

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