Cannes 2009 Predictions from Leo Burnett

Leo Burnett Worldwide earlier this month came out with their top 50 predictions for winners at Cannes International Advertising Festival, in the form of a list and as the basis for a screening event held in more than 40 cities around the world. The Leo Burnett Cannes Predictions started in 1987 as a modest internal contest for employees. Here’s the 50 Predictions for 2009, from a range of categories, chosen by Worldwide Chief Creative Officer Mark Tutssel and team.

1. Hovis, Go On Lad, MCBD, London
2. Nike, Fate, Wieden+Kennedy, Portland, USA
3. Comfort Detergent – Naturists, Ogilvy & Mather, London, UK
4. Sony, Foam City, Fallon, London, UK
5. Tourism Queensland – The Best Job in the World, CumminsNitro, Brisbane, Australia
6. Flat-TV Loewe Individual Compose – Chorus, Scholz & Friends, Berlin, Germany
7. Warner Brothers Records, Oasis Dig Out Your Soul, BBH, New York, USA
8. T-Mobile, Dance, Saatchi & Saatchi, London, UK
9. Volkswagen Golf, Fight, DDB, London, UK
10. Barnardo’s – Break the Cycle, BBH London, UK
11. Amnesty International, Everybody Against Everybody, Leo Burnett Lisbon, Portugal
12. Burger King Whopper Sacrifice, Crispin Porter + Bogusky, Boulder, USA
13. Mentos Kiss Cam, BBH London, UK
14. Levi Strauss, Secrets and Lies, BBH London, UK
15. Durex Get It On, Fitzgerald + Co, Atlanta, USA
16. Adidas Safety Collection, Break Up Service, TBWA, London, UK
17. Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco, USA
18. Adidas All Blacks Sponsorship, Thread/This Is Not A Jersey, TBWA\Tequila, Auckland, New Zealand
19. National Basketball Association, There Can Only Be One, Goodby Silverstein & Partners, San Francisco, USA
20. Virgin Atlantic 25 Years Love At First Sight, RKCR/Y&R, London UK
21. JC Penney Doghouse, Saatchi & Saatchi, New York, USA
22. Sprint, Now Widget, Goodby, Silverstein & Partners, San Francisco, USA
23. Thai Life Insurance, Melody of Life, Ogilvy & Mather, Bangkok, Thailand
24. Shelter House of Cards, Leo Burnett, London, UK
25. Burger King Whopper Virgins, Crispin Porter & Bogusky, Miami, USA
26. Volkswagen Dog Fish, Almap BBDO, Sao Paulo, Brazil
27. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA
28. Procter & Gamble Pepto Bismol, Empanada, Lapiz/Leo Burnett, Chicago, USA
29. Canal+ Versailles/Mafia, BETC Euro RSCG, Paris, France
30. Transport for London, Whodunnit, WCRS, London, UK
31. Nintendo Wario Land Shake It, Goodby Silverstein & Partners, San Francisco, USA
32. Nokia N96, Bruce Lee Ping Pong, JWT, Beijing, China
33. Diesel SFW XXX, The Viral Factory, London, UK
34. Himani, Man Made Machines, Publicis Ambience, Mumbai, India
35. Philips Carousel, Tribal DDB Amsterdam, Netherlands
36. Audi Q5 Unbox the Box, BBH London, UK
37. Diageo Pampero Rum, Ephemeral Museum, Leo Burnett, Lisbon, Portugal
38. Axe Shower Gel, So Cute, Ponce/Acassuo, Buenos Aires, Argentina
39. Nike Women Here I Am: Constructions from the Inside, Wieden+Kennedy, Amsterdam, Netherlands
40. Esthe Wam Hair Removal, Beauty Bowling, Ogilvy & Mather, Tokyo, Japan
41. James Ready Share Our Billboard Campaign, Leo Burnett, Toronto, Canada
42. Telus Canadian Film Centre Scooter, Doug Agency, Toronto, Canada
43. Fiat eco:Drive, AKQA, London, UK
44. Skittles: Tailor, TBWA\Chiat\Day, New York, USA
45. Carlton Mid Woman Whisperer, Clemenger BBDO, Melbourne, Australia
46. BMW Kinetic Sculpture, Art+Com, Berlin, Germany
47. Absolut Vodka, Absolut Machines, TBWA, Paris, France
48. James Boag’s Draught, Pure Waters, Publicis Mojo, Sydney, Australia
49. Red Cross Portugal, The Hope Store, Leo Burnett, Lisbon, Portugal
50. Presidential Candidate, Obama for America, Washington DC, USA

via Leo Burnett Blog and Leo Burnett Romania.

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Duncan Macleod