French television channel Canal Plus is promoting the power of story with Le Placard (Wardrobe), a humorous television commercial featuring a man who must defeat incredible odds to survive. The spot marks the launch of the original creativity campaign, highlighting original programming created by Canal+.
The spot begins in the forest with a man running under gunfire. The plot thickens as one escape leads to a new crisis, demonstrating the saying, “the solutions of today become the problems of tomorrow”. Never underestimate the power of a great story.
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The Canal + team included Béatrice Roux, Mathieu Mazuel and Fleur Ajavon.
The Wardobe ad was developed at BETC Euro RSCG, Paris, by agency supervisors Raphaël de Andréis, Alexandre George, François Brogi, Clémence Körber, creative director Stéphane Xiberras, art directors Eric Astorgue and Julien Schmitt (assistant), copywriter Jean-Christophe Royer, agency producer Isabelle Ménard.