Campbells Real Stock

Campbell’s Real Stock contains 100% natural ingredients, a fact celebrated in this print and street poster campaign in which each carton looks just like its natural flavour. Who knew a box could look like a chicken, cattle beast or fish?

Campbells Chicken Stock

Campbells Beef Stock
Campbells Fish Stock


The Campbells campaign was developed at Y&R, Auckland by creative director Vaughn Davis, creatives Matt Sellars, Cory Bellringer, Danny Brown, group account director Paula Kelly, with photographer Julie-Maree Southen and retoucher Sean Collier.