Campbells Real Stock

Campbell’s Real Stock contains 100% natural ingredients, a fact celebrated in this print and street poster campaign in which each carton looks just like its natural flavour. Who knew a box could look like a chicken, cattle beast or fish?

Campbells Chicken Stock

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

Campbells Beef Stock

Campbells Fish Stock


The Campbells campaign was developed at Y&R, Auckland by creative director Vaughn Davis, creatives Matt Sellars, Cory Bellringer, Danny Brown, group account director Paula Kelly, with photographer Julie-Maree Southen, retoucher Sean Collier.