General Motors has caught the attention of the motoring world with the launch of of the new Cadillac range, the CTS Sport Wagon, the new 2010 SRX crossover and the CTS Coupe, due for release in the summer of 2010. Re-ignition simulates a rocket launch in the desert, with a countdown and stages of flight.
The two door Cadillac sports coupe is seen briefly towards the end of the launch, and is apparently similar to the concept car shown at the 2008 Detroit Auto Show. The car, according to General Motors press release, will feature a 6.2 liter V8 engine with the same 556 horsepower capacity as the CTS-V sedan.
Click on the image below to play the video in YouTube (HD)
The Reignition campaign was developed at Modernista!, Boston.