Cadbury Eyebrows Raised in Electric Boogaloo
Cadbury is back with a new Glass and a Half Productions commercial, following up Gorilla and Trucks with “Eyebrows” (Electric Boogaloo), a musical exploration of rhythmic eyebrows. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s.
A brother and sister are being prepared for a portrait. Cadbury’s colour purple is seen in the girl’s dress and hair clip. The fun starts when the photographer’s light testing is interrupted by a ringing phone. The alarm phone from the boy’s digital wrist watch transforms into a full blown remix of he 1980s Freestyle hit, “Don’t Stop the Rock”.
Click on the image below to play the video.
“Over at Glass and a Half Full Productions we noticed the wriggly potential of eyebrows and thought we would have a bit of fun with them,” said the Cadbury marketing director, Phil Rumbol. “Like the other productions ‘Eyebrows’ is all about losing yourself and embracing that moment of joy … after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.”
The Cadbury Eyebrows spot was developed at Fallon, London, by executive creative director Richard Flintham, creative directors Chris Bovill and John Allison, art director/copywriter Nils-Petter Lovgren, and agency producer Olivia Chalk.
Filming was shot by director Tom Kuntz via MJZ, London, with director of photography Mattias Montero, executive producer Debbie Turner, producer Suza Horvat, and costume stylist Mr Gammon.
Music is “Don’t Stop the Rock”, by Freestyle, a line up produced by Pretty Tony Butler in Miami in 1985. The track was part of the recovery of dance music in the mid 1980s, played constantly in dance clubs and skating rinks.
Lyrics for Don’t Stop the Rock chorus
Freestyle’s kickin’ in the house tonight
Move your body from left to right
To all you freaks, don’t stop the rock
That’s freestyle speakin’ and you know I’m right