Bushnell Binoculars Up Close

Bushnell Binoculars are being promoted in South Africa with a campaign featuring enlarged wild animals. Individual animals are magnified in photographs which retain a sense of long distance perspective.

Bushnell Oversize Buffalo print advertisement

Bushnell Oversize Meerkat print advertisement

Bushnell Oversize Bird print advertisement


The Bushnell Binoculars campaign was developed at Canvas, Cape Town, by creative director/copywriter Michael Ipp, art director/copywriter Tim Church, agency producer Ryan D’Assonville, and retoucher Anthony Murray.

Filed under: Bushnell, Print