Budweiser Clydesdales in 2009

Anheuser Busch continued with the Clydesdale horses theme at the Super Bowl 2009, with three commercials, “Stick”, “Circus” and “Generations”. The Clydesdale horse is now much more numerous in the United States than in its home of origin in Scotland. They became associated with Anheuser Busch brewery in St Louis during the Great Depression.

Budweiser Dalmatian returns stick while Clydesdale horse looks on

Daisy, a world famous dancing horse, is dragged away from the love of her life, a Clydesdale horse. Aint no mountain high will stop them from being together… Click on the image below to play the Circus video.

Dalmatian dogs go together with Clydesdales in the Budweiser world. Here a horse watches and learns as a Dalmatian plays fetch with his master. Click on the image below to play the Sticks video.

Jake’s ancestral story starts in Scotland in 1933, with strength, triumph and oats. Life in New York City doesn’t prove easy for the immigrant Clydesdale. However Great Grandpa finds his true calling pulling the Budweiser wagon. Click on the image below to play the Generations video.


The Stick and Circus spots were developed at DDB Chicago by group creative director Barry Burdiak, creative director John Hayes, copywriter Craig Feigen, art director Adam Glickman, executive producer Will St. Clair, senior producer Scott Kemper, associate producer Patty Phassos.

Filming was shot by director Joe Pytka.

Editor for Stick was David Baxter at Panic & Bob Toronto. Visual effects for Stick were developed at AXYZ Toronto.

Visual effects for Circus were developed at Filmworkers Club, Chicago. Editor for Circus was Grant Gustafson at The Whitehouse Post.

Original music was composed at Elias. Sound was designed and recorded by John Binder at Another Country.

The Generations spot was developed at Waylon Advertising, St Louis.