Anheuser Busch presents Bud Light as the affordable and drinkable choice in this slightly humorous commercial set in a company struggling to cope with tight finances.
An executive team gathers around a board room table, with Bud Light available to all in bottles. One woman comments, “You do get a hint of drinkability right away!” So how to meet the budget? Cutting back on marketing or eliminating bonuses? Or by not providing Bud Light in every meeting? Click on the image below to play the video in YouTube (HD)
Meeting was developed at DDB Chicago, filmed by director Erich Joiner via Tool of North America. Visual effects were developed at D Train. Sound was recorded at Another Country by Dave Gerbosi. Editor was Kevin Zimmerman at The Whitehouse Post.