Bud Light Magazine Buyer

Anheuser Busch presents us with “Magazine Buyer”, a tongue in cheek commercial designed for the internet only. The 90 second advertisement presents us with a self conscious Bud Light buyer who unwittingly becomes branded as the Porno Guy.

Bud Light Porno Buyer as hostage

Jim Scott, a 20-something guy, grabs a six pack of his favorite beverage, Bud Light from Anheuser Busch, only to be asked by the cashier, “Just a Bud Light, huh?” Slightly embarrassed, he looks around and adds a few items to his shopping list, a lip balm, a copy of Tongue and Cheeks, and some batteries for his watch. Unfortunately for our hero, the woman has to ask her husband where they keep this particular piece of porno. Just as Jim receives his magazine, in comes Heather, the girl he last saw at the school prom. It gets worse though. The magazine comes with a free copy of Pink Slips, and a pocket vibrator or a 12 inch dick – free. Could it get worse? Yes, if worse involves becoming a hostage in an armed hold up, and appearing on national TV and named as a porn buyer.

Click on the image below to play the video.


The Magazine Buyer spot was developed at DDB Chicago by creative directors Mark Gross, Chris Roe, Chuck Rachford, art directors Brant Herzer, Erin Costello, Chris Carraway, Aaron Pendleton, copywriters Tyler Campbell, Pat Burke, Jet Quaid, and agency producer Dan Bryant.

Filming was shot in Los Angeles, California, and Whistler, BC, by Erich Joiner via Tool of North America with director of photography Mark Plummer, executive producer Jennifer Siegel and Brian Latt, production designer John Hammer, line producer Joby Ochsner.

Editing was done at Whitehouse Post by editors Kevin Zimmerman, Matthew Wood with producers Justin Kumpata and Carrie Holecek. Online work was done by colorist Michael Mazur at Filmworkers Club.

Post production/visual effects were done at d train by lead VFX/Inferno artist Ben Gibbs and VFX contact Dan Connelly.

Sound was designed by Peter Erazmus at Audio Producers Group.