Bud Light is presented as the beer for creative thinkers in “Drawing Board Skier”, a television commercial shown at the Super Bowl 2009. The ad, set as a conversation on drinkability, shows a Bud Light drinker using fellow skiers to explain the difference between Bud Light and other beers.
Drinkability means going down smooth. This guy makes his point by drawing a ramp and a tree. And to justify the pain he’s caused, he draws himself in a cast to demonstrate chick appeal. Click on the image below to play the video in YouTube (HD)
The Drawing Board Skier concept was developed at DDB Chicago by group creative director Mark Gross, creative directors Chris Roe and Chuck Rachford, copywriter Jeb Quaid, art director Aaron Pendleton, executive producer Will St. Clair, producer Dan Bryant, associate producer Patty Phassos.