British Airways Cloud at Heathrow

Troika in London has just won two Yellow Pencils for “British Airways Cloud”, a five meter long digital sculpture in the entrance of British Airways luxury lounges in Heathrow Terminal 5, London. The campaign was recognized for Digital Installations at the D&AD Awards held in London this last week.

Troika British Airways Cloud


Troika was commissioned by Artwise Curators to create a signature piece for the entrance of the new British Airways luxury lounges in Heathrow Terminal 5. In response, Troika created ‘Cloud’, a five meter long digital sculpture whose surface is covered with 4638 flip-dots that can be individually addressed by a computer to animate the entire skin of the sculpture. Flip-dots were conventionally used in the 70s and 80s to create signs in train-stations and airports. By audibly flipping between black and silver, the flip-dots create mesmerizing waves as they chase across the surface of ‘Cloud’. Reflecting its surrounding colours, the mechanical mass is transformed into an organic form that appears to come alive, shimmering and flirting with the onlookers that pass by.

Click on the image below to play the video in YouTube (HD)

The Flight of the Cloud

Click on the image below to play the video in YouTube (HD)

Credits

Troika was responsible for the concept, design, executive design and engineering, project, production and installation management, and over-viewing all the operations from start to finish. The sculpture was developed at Mike Smith Studio. Installation was supported by Pharos Architectural Controls and Alternative Access.

See more on the inspiration and background to the installation at Troika.

Filed under: Ambient, British Airways, Design

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