BPay, an online financial system in Australia, has launched a new advertising campaign using outdoor, press and online advertisements to demonstrate just how easy online bill payment has become. Ten Pin Bowling, finding Wally and visiting the optometrist are presented as symbols of difficult tasks made simple.
The Almost Too Easy campaign was developed at BMF, Sydney, by executive creative director Warren Brown, creative director Dylan Taylor, art director JJ Winlove, copywriter Keith Cox, account managers Natalie Downes and Danielle Theodosi, strategic planner Christina Aventi, art buyer Leesa Murray, photographer Andreas Bommert (represented by Look Management). Media agency is Ikon. The BPay team were marketing managers Louise Genge and Rebecca Weaver.