Boticario Fish for Mothers Day in Brazil

Boticario is celebrating Mother’s Day in Brazil with “Pleixe”, a captivating television advertising campaign linked with the promotion of the Celebrare perfume collection. Launched on April 19, the campaign’s film, vignettes, and TV spot feature an aquarium, fish heaven, a mother and daughter.

Fish, mother and daughter in Boticario TV advertisement

The commercial “Fish” blends film with animation to show a mother comforting her daughter with a story about what happens to goldfish when they die. The two appear in a store with a phrase of Boticário, “Your mother taught you to see the beautiful side of things” and invites viewers to celebrate the Mother’s Day with the signature “The Boticário: Believe in Beauty .


The Pleixe TV ad was developed at AlmapBBDO Brazil, by creative directors Dulcidio Caldeira, Luiz Sanches, creatives Sophie Schoenburg, Renato Simões, Vico Benevides, Bruno Prosperi, agency producer Egisto Betti, account supervisors Fernão Cosi, Ana Carolina Boccia, Caroline Gouveia, planners Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz.

Pleixes was produced at Lobo and Vetor Zero (animation) and O2 Filmes (live action) by directors Nando Cohen and Alex Gabassi, executive producer Alberto Lopes, director of photography Marcelo Trota, editor Marcio Canella, sound designer Hilton Raw, post production by Zero Vetor.

Media was placed by Wanderley Jovenazzo, Thelma Rodrigues, Viviane Vela.

See the Making of the Video

Click on the image below to play the “Making Of” video.