From 2007 comes the San Francisco Zoo Halloween advertising campaign, featuring a koala and owl looking scary in the night. “Boo at the Zoo. San Fransisco’s spookiest Halloween party returns October 31.”
The Boo at the Zoo campaign was developed at BBDO West, San Francisco, by executive creative director Jim Lesser, associate creative director/copywriter Neil Levy, art director Allison May, copywriter Tyler Sharley and agency print producer Erica Jensen.
Retouching was done at XYZ Graphics, San Francisco.