Bonds Racey Shapes on Roller Skates
Bonds underwear for women is given a 1970s treatment in “Racey Shapes”, a television commercial featuring women on roller skates, wearing Bonds Keenie g-strings and Super Scoop bras and tank tops. See Frockwriter’s link on Heather Graham’s Rollergirl in the 1997 movie, Boogie Nights, with references to the 1970s/1980s US porn industry.
The roller skater team, four of whom are pro skaters, roll in and out of an outdoor arena, circling a fountain before disappearing again. Music is 15 to 20 by New York band The Phenomenal Hand Clap.
Click on the image below to play the video.
The Racy Stripes campaign was developed at The Campaign Palace, Sydney, by creative director Cameron Hoelter, deputy creative director Kelly Putter, agency producer Jacqui Gillies, group head Alita McMenamin and account manager Michelle Taylor-Wood.
Choreographer was Leah Howard.