Bonds Boxers High Pants
Bonds have launched “High Pants”, a television advertising campaign aimed at young men. The commercial presents the trend of wearing loose fitting jeans over boxers in contrast to the older tradition of “Harry High Pants”.
Three young men, each sporting their Bonds Boxers labels above the top of their jeans, pause by a cafe on a street corner. Sitting outside the cafe are three older men, shaking their heads at this new fashion.
Click on the image below to play the video.
The Boxers ad was developed at The Campaign Palace, Sydney, by group head Alita McMenamin, creative director Cameron Hoelter, deputy creative director Kelly Putter, account manager Michelle Taylor-Wood, agency producer Jacqui Gillies.