Boecker Public Health is the Middle East’s largest pest management group providing pest control, pest management, professional disinfecting equipment and chemicals for industries. JWT Dubai developed a print advertising campaign to communicate that Boecker’s services also included pest extermination for households. We’re given evidence that mice have made themselves at home. The tag line, “Don’t let them get comfortable”. What are the odds of this campaign being featured in the Dubai Lynx Advertising Festival this coming weekend?
The Boecker campaign was developed at JWT Dubai by creative directors Chafic Haddad, creative director/copywriter Peter Moyse, associate creative director/art director Firas Medrows, and photographer Tejal Patni.