The Black Eyed Peas have been nominated for Best Music Video (short film) at the Grammy Awards for “Boom Boom Pow”, a track from their album The END. The futurist music video features the band performing with dancers in a CGI environment.
The Boom Boom Pow music video takes vocalist and multi-instrumentalist will.i.am and vocalists apl.de.ap, Taboo, and Fergie into the digital future, transforming them into forms of energy. Inspired by the emerging digital focus for the music industry, the video helps us imagine what it would be like to express ourselves inside our computers. “I’m so 3008, you’re so 2000 and late”, sings Fergie. Dancers in striped zentai suits interact with members of the band as negative 2D images are turned into positive. The face from The End album cover, representing facets of each of the band members, sings along.
See the Boom Boom Pow music video on the Black Eyed Peas YouTube channel and the Universal Music channel (no embedding available on either). Much of the imagery in the video is a homage to Rebecca Allen’s 1986 video for the Kraftwerk song Musique Non Stop. Click on the image below to play the Black Eyed Peas Boom Boom Pow video in YouTube (HD)
Filming was shot by directors Mathew Cullen and Mark Kudsi via Motion Theory with director of photograhy Jeff Cronenweth, executive producer Javier Jimenez, producer Anna Joseph and executive producer Patrick Nugent.
Visual effects at Motion Theory were produced by VFX supervisor Bryan Godwin, producer Patrick Nugent, post production manager Sheri Patterson, design lead Brian Gossett, CG lead Danny Zobrist, lighting lead Charles Paek, tech lead/art director Keith Pasko, compositing supervisor Stuart Cripps, concept artist Carm Goode, pre-visualisation Rocky Curby, researchers Amy Paskow and Jesse Sorin, designers Max Groff, Paul Kim, Jesse Sorin and Angela Zhu, programmers Ryan Alexander, Josh Nimov and Keith Pasko, 3D generalists Ben Grangereau and Troy Barsness, lighter Kevin Jackson, motion capture tech/rigger Jesse Carlson, motion capture animators John Tumlin, Robert Bardy, rigger Mauro Contaldi, modeler Troy Barsness, compositors Andrew Ashton, Casey McIntyre, Robin Resella, Deke Kincaid, Danny Koenig, Evan Parsons, My Tran, Flame artists Matt Motal, Danny Yoon, Chris Moore, Rob Winfield, matte painter Ram Bhat, Rotoscope artist Amy Paskow, Megan Gaffney, Kanae Morton, Eva Snyder, Sam Winkler, post production assistant coordinator Paul Pianezza, and scheduling Tina Van Delden.
The dancer shots were captured on the House of Moves motion capture stage at Motion Theory team executive producer Brian Rausch, executive producer Scott Gagain, post production manager Amy Calcote, stage manager Andre Lopez, stage QA lead Jim Lipscomb, video lead Nikola Dupkanic, production assistant Katie Gravette, database analyst Colleen Crosby, character technical director Josh Axner, pipeline technical director Karl Diaz, motion capture artists Aaron Lambert, Ian Lang, Josh Hutchins, Randy Wilson, motion capture artist Ryan Torrey and post production coordinator Joel King.
Editor was Doron Dor at String with assistant editor Jeff Aquino and editorial coordinator Peter Nelson.
Facial animation was produced at Image Metrics by executive producer Patrick Davenport, producer Pampata Jutte, director of production Pete Busch, production coordinator Adam Schardein, rigging supervisor Oleg Alexander, rigging lead Tom Tran, performance analysis supervisor Bryan Burger, performance analysis lead Brian Genna, performance analyst George Antonopoulos, animators Jonas Avrin, Christian Brierley, Candace Giancanelli, Steven McClellan and Aaron Papa.