Bing tackles Search Overload Syndrome

Microsoft’s newly branded Bing search engine takes on “Search Overload Syndrome”, according to a set of television commercials released this week. The ads, developed at JWT, promote the scaled down search results provided by Bing, in comparison to the unedited results found on the competition.

Search Engine Confusion in Bing commercial


Manifesto

The first advertisement in the series starts with viral videos and economic collapse, showing the anxiety associated with information overload. The second half of the commercial presents a calmer, more considered approach to life associated with Bing.

While everyone was searching, there was bailing. While everyone was lost in the links, there was collapsing. We don’t need queries and keywords if they bring back questions and confusion. From this moment on, search overload is officially over. People have been lost in the links for far too long. We’ve become all search and no action. It’s time to get things right. It’s time to make decisions. We don’t need another search engine, we need the first ever decision engine from Microsoft. From now on Bing and Decide.

Click on the image below to play the video in YouTube (HD)

Hawaii

A woman asks her husband if he has booked tickets to Hawaii. Instead of answering the question he reads out all the search results, relevant and irrelevant.

Click on the image below to play the video in YouTube (HD)

Cellphone

A young woman asks her father if he picked her out a cellphone. Instead of answering the question, he recites all the words and phrases associated with his search for a cellphone.

Click on the image below to play the video in YouTube (HD)

Filed under: Bing, Commercials, Microsoft

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