Beware the Smelly Foot
Tinactin, an over the counter anti fungal treatment produced by Schering Plough Corporation, is being promoted in the Philippines with a print advertising campaign featuring boots. Two print advertisements, “Barbed Wire” and “Chains”, each show a boot with the warning, “Beware the Smelly Foot”, and the name of the active ingredient Tolnaftate.
The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.
The Tinactin campaign was developed at DM9JaymeSyfu, Manila, The Philippines, by executive creative director Eugne Demata, chief creative director Merlee Jayme, art director Herbert Hernandez, copywriter Louie Sotto, photographer Paolo Gripo, producer Sheila Villanueva, account directors Josephine Neric and Caloy Sambrano.